Lifestyle Calculator
How Many Deals Do You REALLY Need to close?
You've been told to "set big goals" and "grow your business", but here's what no one asks:
What are you actually working for?
Not some arbitrary income goal. Not to keep up with the top producer in your office.
What does YOUR life cost? What do YOU want to do with your time? How many deals do YOU actually need to fund the life you want - not the life Instagram says you should have?
This calculator answers that question in 5 minutes.
Simple 3-Step Process:
1. Your Life Expenses - Enter your monthly costs - mortgage payment, groceries, insurance, everything. Be honest.
2. Your Average Commission - What do you net per closing after your split? (We'll account for taxes and business expenses.)
3. Get Your Number - See exactly how many deals you need per year, per quarter, per month to fund your actual life.
Bonus: Add your conversion rates to see how many appointments and conversations you need.
Standard Financial Metrics for Lifestyle Calculator
Tax Expense Benchmarks:
Taxes (varies by state/income level):
- Federal income tax: 12-24% (most agents)
- Self-employment tax: 15.3%
- State income tax: 0-13% (depends on state)
TOTAL tax burden: 25-40% of gross income
Business Expense Benchmarks:
- Low overhead agent: 10-15% (minimal marketing, no team)
- Average agent: 20-30% (moderate marketing, tools, car, insurance)
- High production agent: 30-40% (heavy marketing, team, office)
Conservative estimate to use: 20-25%
COMBINED (Taxes + Business Expenses):
Conservative total: 40-50% of gross income
Most agents should assume: 40-45% goes to taxes/expenses
Standard Conversion Rate Benchmarks
Conversation → Appointment:
- Industry average: 15-25%
- Good performers: 25-35%
- Top performers: 35-50%
Realistic: 20%
Appointment → Closing:
- Industry average: 20-30%
- Good performers: 30-40%
- Top performers: 40-60%
Realistic: 30%
Lead → Closing (if tracking end-to-end):
- Industry average: 2-5%
- Good performers: 5-10%
- Top performers: 10-15%