Agent Accountability Program – Why It Matters & How It Works

Purpose:

To help us stay focused, motivated, and consistent by partnering with peers to set goals, track progress, and share best practices.


Why This Program Is Important:
Success in real estate comes from consistent action—prospecting, following up, and staying focused on income-producing activities. Yet, without accountability, it’s easy to get distracted or discouraged. This program provides structure, support, and motivation by pairing you with a fellow agent who will help you stay on track with your goals. When we commit to someone else, we’re far more likely to follow through—and that leads to more listings, more closings, and more income.

How It Works:

  • The program runs in 90-day cycles to keep goals short-term and achievable.

  • You’ll be paired with an accountability partner for the entire cycle.

  • Suggested that partners will have a weekly 15–30 minute check-in to review progress, celebrate wins, and set goals for the next week. This can be altered any way the agents feel is necessary.

  • Agents will meet once a month for a quick session to share strategies, wins, and tips.

  • Leadership and/or staff will check in with each team monthly or as needed.

  • The focus is on support, not competition—your partner is your cheerleader and problem-solving partner.

  • Each team will have the opportunity to complete challenges throughout the month/cycle that will be sent out via email at the beginning of each month.

  • Teams who complete/participate in challenges will receive prizes accordingly.

  • Teams will receive free marketing consult from Shannon Hill | Preferred Success Marketing Co.

  • Encouraged to use MAX/Engage App and participate in challenges, training will be available.

When everyone shows up consistently and takes this seriously, the results are powerful: increased productivity, better habits, and a stronger pipeline of business.

90 Day Cycles for 2026
Round 2 Feb 9th - May 9th
Round 3 May 16th - Aug 8th
Round 3 Aug 15th - Nov. 7th

What Our Agents have to say about AAP....

Real estate is a marathon, not a sprint, and every runner needs a cheerleader. Whether it’s staying on track with weekly goal trackers or celebrating a new buyer agency signed, the AAP is about turning daily habits into long-term success. Don't just take our word for it—hear directly from our agents about the breakthroughs, the prizes, and the life-changing habits they've built through our 90-day cycles.

Amy Voigt

"This program is fantastic for moving your business forward. It uses structured tasks and accountability partners to maintain focus and motivation without the overwhelm.”

Lisa Engel

“My experience with AAP has been amazing, largely due to a perfect partner match. Lori and I use the provided tools to hit our weekly goals, but we've adapted the process to fit our personalities—making accountability fun while building a great connection..”

Ashley Schreiber

“As a solo agent, and not on a team, it was nice having someone to connect with on a regular basis instead of being alone on my little island all the time.”